Social Media Marketing at IVP: How Far We’ve Come

Social Media Marketing at IVP: How Far We’ve Come

It has been nearly a decade since we opened up our InterVarsity Press Facebook pages and Twitter profiles. Our main goal for social media was to make IVP more friendly and accessible and to have a personal connection with our readers—and hopefully along the way we would appeal to new audiences and generate some sales. …

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A Closer Look at One of PW’s Top 100 Books of the Year!

A Closer Look at One of PW’s Top 100 Books of the Year!

Editor’s Note: It is a rare occurrence when one of our books is selected as one of Publishers Weekly’s top books of the year. This year, The Myth of Equality by Ken Wytsma received this prestigious recognition. We asked Ken more about the experience of receiving this award, what makes his book unique, and what his long-term …

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A Call for Women to Live Emboldened Lives

A Call for Women to Live Emboldened Lives

Editor’s note: it is a joy when employees at InterVarsity Press find a strong personal connection with a book that we’ve published. And that happened with our team member Christina Gilliland and the new book Emboldened by Tara Beth Leach! We are including Christina’s reflection in “Behind the Books” because we want to celebrate that …

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You Might Already Be a Pietist: Chris Gehrz and Mark Pattie III’s “The Pietist Option”

You Might Already Be a Pietist: Chris Gehrz and Mark Pattie III’s “The Pietist Option”

One of my first weeks at InterVarsity Press, a curious manuscript crossed my desk. A book on Pietism. And not even a merely historical study, but one that purported to connect Pietist ideas to day-to-day life in the 21st century. Though I might have been initially dubious, as I read it, I got more and …

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People of the Book: A Theology of Publishing

People of the Book: A Theology of Publishing

Christians are People of the Book. But the Bible doesn’t actually call us “people of the book.” That phrase isn’t in Scripture. It comes from the Koran. Islam refers to Jews and Christians as people of the book. The Koran says “If only the People of the Book had faith, it would be better for …

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Demystifying Copyediting

Demystifying Copyediting

This summer Ruth Goring, of the University of Chicago Press, came to IVP to lead a copyediting workshop for some of our editorial staff. Ruth used to work in IVP’s editorial department some years ago, and she still does some freelance copyediting for us from time to time. According to our freelancer database, Ruth is …

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