Tag: Social Media

Social Media Marketing at IVP: How Far We’ve Come

Social Media Marketing at IVP: How Far We’ve Come

It has been nearly a decade since we opened up our InterVarsity Press Facebook pages and Twitter profiles. Our main goal for social media was to make IVP more friendly and accessible and to have a personal connection with our readers—and hopefully along the way we would appeal to new audiences and generate some sales. …

+ Read More